14th February 2025 - Sports fans in Terengganu have something exciting to look forward to as Sports Direct launches its very first store in the state at Mayang Mall, Kuala Terengganu.

This remarkable opening not only signifies a major achievement but also introduces the largest sports retail store in Terengganu, setting a new standard for sports shopping.

Covering an impressive 19,656 sq. ft., this spacious store features both Sports Direct and USC, providing customers with an unmatched shopping experience.

With this latest addition, Sports Direct now boasts 39 elevated locations across Malaysia, with more to come. The company remains dedicated to delivering top-quality products, outstanding value, and excellent service through collaborations with leading global sports brands like Nike, adidas, Under Armour, New Balance, and Asics.

This new Terengganu outlet is a dream destination for sports lovers, offering an extensive collection of over 80 brands and more than 30,000 products across all major sports categories. Shoppers can explore a variety of internationally recognized brands under Frasers Group PLC, including Karrimor, Everlast, Lonsdale, Slazenger, and many others.

By establishing this store in Kuala Terengganu, Sports Direct strengthens its presence on Malaysia’s East Coast, staying true to its slogan, "Sports Starts Here."

Operating under Frasers Group Asia Sdn Bhd, Sports Direct and USC are redefining the shopping experience by merging sports and lifestyle retail. With its regional headquarters in Sunway City, Selangor, the company is dedicated to expanding accessibility to premium sports products. The overarching goal is to create a globally respected and engaging brand ecosystem.

USC by Sports Direct, the group’s fashion and streetwear division, complements the sports retail section with a shop-in-shop setup. With 18 locations across Malaysia, USC appeals to the youth market by offering the latest in streetwear fashion.

The brand works with international sports fashion labels and introduces popular British brands to Malaysian consumers, making this store a go-to spot for both sportswear and street fashion.

The launch of Sports Direct at Mayang Mall marks a significant milestone for sports retail in Terengganu, offering an extensive range of high-quality sportswear, footwear, and accessories.

As the biggest sports retail store in the state, it is set to transform the way athletes, fitness enthusiasts, and casual shoppers access world-class sporting goods, all in one place.

“We are thrilled to bring Sports Direct to the heart of Terengganu, reinforcing our commitment to sports and active lifestyles,” said Managing Director of Frasers Group Asia, Mr. Paul Gibbons.

“As the largest sports retail store in the state, we aim to become the go-to destination for the people of Terengganu, providing the best in sports and fashion. The opening of our store at Mayang Mall signifies Sports Direct’s official expansion into the East Coast region, joining our existing locations in Pahang and Kelantan.

“We look forward to welcoming sports enthusiasts from all walks of life and continuing to serve the community with top-tier products and an exceptional shopping experience.”

With this impressive debut, Sports Direct is set to revolutionize the sports retail landscape in Terengganu, offering a one-stop shop for all things sports and fashion.

About Sports Direct

Sports Direct is Europe’s biggest retailer of sports and fitness retailer footwear, clothing, and equipment. A brand driven by purpose; our mission is to use the powers of sports to champion legend in everybody. Whatever your sport, whatever your style and whatever your ambition, we offer the quality and choice to make anyone feel like a winner.

Whether it’s football, running, training, boxing, walking, dance, cycling, or swimming, we aim to serve, support and inspire with products that bring out the best in everyone. What started as a high-street store has evolved into the ultimate destination for sport and fitness, serving millions of customers every week across 24 countries.

Sports Direct Malaysia is one of the key territory regional growth strategies in Southeast Asia. For more information, visit Sports Direct at www.sportsdirect.com.my

About Frasers Group

Frasers Group started as a small store in Maidenhead in 1982 and from there, grew to become a global powerhouse. As the business evolved, 2019 saw the rebrand of Sports Direct International to Frasers Group plc; a reflection of the Groups growth and change in market identity.

Led by Chief Executive Michael Murray, the business is set on a formidable upwards trajectory as it continues to expand with its pioneering approach to retail. Frasers Group provides consumers with access to the world’s best Sports, Premium and Luxury brands by providing a world-leading retail ecosystem and continues to be a leader in the industry.

Frasers Group is committed to rethinking retail by driving digital innovation and providing unique store experiences to its consumers globally.