20th December 2024 - Sarawak's sports scene is getting a major boost as Sports Direct expands its footprint in the state. The renowned sports retailer has just unveiled its second store in Sarawak, choosing Bintang Megamall in Miri as its new home.

This expansion is a clear indication of Sports Direct's commitment to serving the diverse sporting needs of Sarawakians.

The new Miri outlet is an impressive sight, spanning over 20,912 sq. ft. and offering a vast array of sports gear and fashion items. It is a sportsperson's paradise, housing both Sports Direct and USC under one roof. This dual offering ensures that customers can find everything from top-tier athletic footwear, apparel & equipment to trendy streetwear in a single visit.

Maintaining robust relationships with leading global athletic brands like Nike, adidas, Under Armour, New Balance, and Asics is essential to the company's strategy of continuous improvement and growth. This approach ensures that customers can access an exceptional range of products at competitive prices while receiving superior customer service.

Customers also have the opportunity to browse an extensive collection of international brands under the Frasers Group PLC umbrella, including but not limited to Karrimor, Everlast, USA Pro, Jack Wills, and Slazenger.

Sports Direct's fashion and streetwear division, USC, enhances the company's sports merchandise with its integrated shop-in-shop concept. Now with 17 stores throughout Malaysia, USC targets the nation's young consumers by offering cutting-edge street fashion and lifestyle products.

This diverse portfolio strengthens Sports Direct's position as a multi-sport retailer, aligning perfectly with our slogan, "Sports Starts Here."

What sets this store apart is its extensive range of products. With more than 80 brands and a staggering 30,000+ items on offer, it caters to almost every sporting interest imaginable. From mainstream sports to emerging trends like pickleball and padel, the store aims to be a one-stop destination for all sports-related things in Sarawak.

The opening of this second store in Sarawak is more than just a business expansion; it's a statement of intent. Sports Direct is clearly betting big on the state's growing interest in sports and active lifestyles. By bringing its elevated retail experience to Miri, the company is not just selling products, it's fostering a community of sports enthusiasts across Sarawak.

Paul Gibbons, Managing Director of Frasers Group Asia, expressed enthusiasm about the new store, highlighting its strategic importance in serving the Sarawak market. He emphasized the company's commitment to continually expanding its offerings to meet the evolving needs of Sarawakian customers.

“This new store is set to become a hub for sports lovers in Miri and surrounding areas. It's not just about providing sports gear; it's about inspiring people to embrace an active lifestyle."

“With its vast range of brands and products, Sports Direct is positioning itself as the go-to destination for all things sports-related in Sarawak.”

As Sports Direct continues to grow its presence in Sarawak, it's clear that the company sees great potential in the state. This expansion is likely just the beginning, with hints of more stores potentially opening in the future.

For Sarawakians passionate about sports and fashion, this new store represents an exciting development in their retail landscape, promising to elevate their shopping experience and support their athletic endeavors.

About Sports Direct

Sports Direct is Europe’s biggest retailer of sports and fitness retailer footwear, clothing, and equipment. A brand driven by purpose; our mission is to use the powers of sports to champion legend in everybody. Whatever your sport, whatever your style and whatever your ambition, we offer the quality and choice to make anyone feel like a winner.

Whether it’s football, running, training, boxing, walking, dance, cycling, or swimming, we aim to serve, support and inspire with products that bring out the best in everyone. What started as a high-street store has evolved into the ultimate destination for sport and fitness, serving millions of customers every week across 24 countries.

Sports Direct Malaysia is one of the key territory regional growth strategies in Southeast Asia. For more information, visit Sports Direct at www.sportsdirect.com.my

About Frasers Group

Frasers Group started as a small store in Maidenhead in 1982 and from there, grew to become a global powerhouse. As the business evolved, 2019 saw the rebrand of Sports Direct International to Frasers Group plc; a reflection of the Groups growth and change in market identity.

Led by Chief Executive Michael Murray, the business is set on a formidable upwards trajectory as it continues to expand with its pioneering approach to retail. Frasers Group provides consumers with access to the world’s best Sports, Premium and Luxury brands by providing a world-leading retail ecosystem and continues to be a leader in the industry.

Frasers Group is committed to rethinking retail by driving digital innovation and providing unique store experiences to its consumers globally.